What I would say if advertisers would listen

Dear advertisers,

Just a few suggestions I ask you to consider.

First, I direct my attention to you, Local Business Owner. I ask you kindly to refrain from using your family in your commercials. I am sure your children and grandchildren have prodigious talents, and they will someday discover a cure for low-grade acne. However, being an on-camera pitch munchkin is not their calling. Your grandchild, the one with the slight slur and three-centimeter gap between his front teeth? No, the other grandchild. When he says “call our emergency repair line,” “emergency” sounds like a cross between “mercy” and “surgery” so that it sounds like “mercygery.” This does not make me want to hire you as a plumber.  If you are not willing to pay for a professional, why should I pay for one when my pipes leak?  Also, when your tag line says “simply the best,” I will assume the opposite.

And now for you, Company That Thinks It’s Clever to Use Talking Animals. Please stop. Talking dogs haven’t been a clever ad idea since 1950 when Mister Puffles spoke of the magical qualities of a feminine hair removal product. Also, why does the voice have to be so dull — so Middle American white guy? I imagine my dog would sound like Phyllis Diller after a hard drunk and a carton of Salems. That would be interesting to hear in a commercial. That would get my attention when you’re selling pork and beans. If you insist on using an Irish Setter that speaks, should it at least do so with an Irish accent? Just consider it.

0003700029753_AWhile discussing animals, why are bears trying to sell me toilet paper, Bathroom Tissue Manufacturer? (Who calls it bathroom tissue anyway?) Is it a subtle reference to the bear shitting in the woods? I will buy your toilet paper if you are honest with me, but primarily if it’s cheap. As long as it’s not prison-grade paper, I don’t care how soft it is. I have never held a piece of toilet paper to my cheek. That would be weird. In your commercials, just once show a human being on the toilet, but please don’t hold the shot too long. Have the person grimacing and maybe reading a Sports Illustrated. You  know, like real life.

Luxury Car Maker, this is a polite request to stop showing cars with big red bows at Christmas. Does Hallmark sell those big bows?  I’ve never noticed the big-honkin’ bow section at the card store. Yeah, we get it. The husband is awesome, because he surprised his wife with a new Lexus LS. And the rest of us husbands suck. If I surprised my wife with a new Lexus, she would say, “Who is the slut and how long has it been going on?” I’d like you to show the day after the guy gives his wife the car with the big bow, when she says, “Five-hundred dollar monthly payments? We’re still paying for that damn boat you just had to have.”lexus-ls-460-overview

While we’re talking about cars, Pre-Owned Car Dealership. You’re not fooling anyone. They’re used cars. You’re a used car dealer.

Jewelry Store Chains, I hate you. Sorry, I got carried away there. Still, I would love you to produce a commercial like this: Open on wide shot of jewelry store, glass display cases glistening with diamond rings. Young man enters store and scans the array. Cut to helpful store clerk, who asks, “How may I be of service?” Young man hesitantly approaches ringcounter. Camera angle reveals he is covered in blood. Customer pulls small, blood-soaked bundle from his pocket and unwraps it to reveal severed finger.  Customer says, “I want to surprise my girlfriend with an engagement ring. Can you size it?” I still wouldn’t shop at your store, but you would have my unwavering admiration.

Just a quick word to you, Household Cleaning Product Manufacturer: Would it kill you to show a man with a mop once in a while? I do all the mopping in our family, because my wife still  hasn’t forgiven me since I surprised her with the Lexus.


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